Publicising your Event
Taking part in the Big Tidy Up can have far-reaching benefits for a business in terms of raising your profile and generating positive coverage in the local media.
Don’t forget to make use of any opportunities available to you to promote your efforts – both internally and externally. If you have a website, you may want to run a news story on your homepage about your event, or perhaps an article on your intranet, or in your company magazine or newsletter.
If you are from larger organisation you may have a media department who are able to help promote your event. It is a good idea to inform them about the planned tidy up well in advance to ensure they have time to liaise with their media contacts.
If you are from a smaller organisation, you may wish to publicise your event yourself. When letting your local newspaper, radio or television station know about your event it is important to contact the news desk at least one week before the tidy up so that they can put the date in their diary. It is also a good idea to contact them the day before to remind them of your event.
When planning your tidy up you need to think about dates and timings that will suit you and your business. To ensure maximum publicity it is always a good idea to consider when would be a convenient time for the media. Photo calls in the morning are preferable so deadlines can be met for evening newspapers or broadcasts. These are key things that the media will want to know:
· When your tidy up is taking place
· Who is taking part
· When you are tidying up
· Why you chose that particular location
· What is interesting, unusual or unique about your tidy up
If your event has an interesting angle it will be particularly appealing to the media. If something quirky or different will be happening at the tidy up, this will make it more newsworthy.
There are no guarantees that the media will cover your story. On the day, other news stories may take precedence over yours.