Last week, we announced our latest
initiative which will focus on engaging with young people, with the aim to encourage
them to reduce litter and waste and help them to get them involved in improving
their local parks and green spaces.
The work is being funded thanks to a £500,000 donation from
supermarket chain Lidl, which is giving some of the proceeds of the single-use
This exciting initiative was launched at a celebration event
held at the Royal Geographical Society in London. Nature
photographer and TV presenter, Chris Packham, attended the event and unveiled a
series of specially commissioned images he took which shows the impact of
litter on wildlife and the natural environment.
The evening event kicked off with a few words from Keep
Britain Tidy’s CEO Allison Ogden-Newton who talked about the importance of
inspiring and engaging young people with issues such as waste and litter and
why it is integral to the work the charity does to make a difference now and in
Chris Packham spoke about the impact of litter and how he
has seen its affects throughout his career. He went on to say that several
years ago a dead Leatherback Turtle was found washed up on a beach and it was
decided to carry out a post mortem to see how the creature had died. The Leatherback’s
stomach was congealed with plastic bags. Unfortunately, to sea creatures, plastic
bags in the sea closely resemble jellyfish; so sadly, this Leatherback had
mistaken plastic bags for food.
Chris went onto say that often Leatherback
turtles can live more than 100 years old, which means that this creature had
been killed by something that might not even have existed when it was born.
This really brought it home to us, not only are humans a main reason waste and
litter has such a negative impact on our wildlife and environment but we are
also the solution. We need to make a difference now, through education using
indicatives such as this one.
Chris took ten photographs which are A1 and will be
auctioned on the Keep
Britain Tidy eBay shop. You can view Chris's photographs here.
Georgina O’Donnell, Head of Communications at Lidl talked
about how Lidl has always charged for carrier bags but this is the first time
they are re-branding their single-use carrier bags since Lidl entered the UK in
1994. Watch out for their re-branded single-use carrier bags which will include
the Keep Britain Tidy logo.
Lidl’s donation will allow Keep Britain Tidy to develop a
range of resources to support our national Eco-Schools programme, which guides
schools on their sustainable journey. The programme helps to educate students
about the environment, highlighting the importance of their involvement to
improve parks and green spaces, as well as encouraging them to reduce litter
and waste to make a positive difference.
You can see an interview with Keep Britain Tidy’s CEO
Allison Ogden-Newton, TV presenter and wildlife photographer Chris Packham and
Georgina O’Donnell, Head of Communications at Lidl here.
View the photo gallery from the event launch on our Facebook page.
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